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Beauty Lifestyle

K-Beauty Standards: Cute Packaging!

It’s no surprise to anyone that Koreans love cute things. Just take a look at some of their celebrities doing aegyo for evidence of this. It’s not just a passing trend either, it’s a whole culture in and of itself. This love of all things adorable isn’t just limited to people though, this ‘aegyo culture’ has spread into many aspects of Korean life and it isn’t just for kids. Everything from clothing and music to the way your food comes packed, even something as simple as the way your favourite moisturizer is packaged may have had the ‘cute’ treatment! In fact, when it comes to the beauty industry, many companies go to great lengths to make the packaging of the product just as exciting as the product itself!

© Tony Moly I’m Real Sheet Mask 5 set, Tako Pore Sebum Control Gel Cream, Mr. Smile Patch, Mango Mild Sun Block, Panda’s Dream Pocket Lip Balm, Cat’s Wink Clear Pact, Tony Moly Products, Tony Moly Co., 20.01.2018, https://tonymoly.us

Now some might say this is just a clever marketing ploy trying to draw your eye to their products…and that’s mostly true, but as long as we, the consumer, are making the purchases anyway, why not enjoy the packaging?  Not every company takes this route. Some of them have a few products here and there with a cute box or a super colourful bottle while others have made it part of their whole trademark. The company most known for their cute & fun style of packaging is probably Tony Moly; a visit to their website will show you exactly what we mean! But other companies like Holika Holika, Etude House, and Wonjin Effect also have some pretty cute products, all of which will most likely make you want to buy them, even if you don’t need them. So, as clever marketing it really does work…but with products and packaging this adorable, we love it anyway!

© Etude House Dear Darling Water Gel Tint, Black Hydrogel Eye Patch, Tropical Ade Bodywash, Universe Multi Palette, Monster Micellar Cleansing Water, Etude House Products, Etude House Co., 20.01.2018, http://www.etudehouse.com

Whether you are one who prefers everything to be totally adorable, or one who likes things to look more stylish and refined, South Korea’s beauty industry really does have something for everyone!

Do you like this kind of packaging for products? Or do think it’s over-the-top? Do you have a favourite cute-packaging beauty item? Let us know!

Stay wonderful, everyone  ^-^


Want to experience more of Korean culture? Why not subscribe now to the Inspire Me Korea CULTURE box to receive a box of goodies sent to your door every month? We ship internationally! Find out more here

We even have some cute sheet masks available at our online store if you are looking to get your hands on some inexpensive south Korean beauty products with adorable packaging!

Featured Image Source: © Girl’s Day Hello Bubble MV Hyeri, Dream T Ent., 20.01.2018, https://www.youtube.com

Matthew Keeler

American-born Australian planning on making Korea my home. 4-Dimensional optimist :D Love life and live with no regrets. Be yourself, and treat everyone with kindness.^^

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