In the past five years, Korean beauty (commonly known as K-beauty) have made waves on the beauty industry around the world and for all the right reasons. The influence of the Korean beauty scene has brought the UK some of the best beauty innovations such as BB creams and essences.
For this reason, the beginners guide below is a few of the basics you should know about Korean beauty. A.K.A the products you need right now. It include the hottest makeup trends, skincare essentials and the ingredients behind the success of South Korean beauty. Spoiler: snail slime!
‘No makeup’ makeup look
The look we all destine to achieve, the ‘no makeup’ make up look. We are envious of Korean idols flawless skin and big bright eyes which feature in South Korean cosmetic brands’ advertisements and campaigns. Light coverage foundation, a simple wash of colour on the eyes and a pinched cheek to match is the go-to look in South Korea because it looks effortless.
The most-loved products are BB creams and cushion foundations and are the perfect product for beginners for their starter kit. Banila Co. It Radiant CC Cushion is a compact like other cushion formulas and gives a light coverage for everyday use. It is also buildable without being heavy and causing irritation to the skin.
Sheet masks, bubble masks and sleeping packs
Dehydrated skin? There is a sheet mask for that. Acne prone? There is a sheet mask for that too! Get on board with the simple self-care treatment which will do wonders for your skin and complexion. Laneige Water Bank Double Gel Soothing Mask has moisturising, cooling, and soothing effects to reduce stress in skin. For the best results, apply 1-2 times a week after applying toner because the combination of hydro gel, green tea and chamomile will regulate the skin’s moisture.
However sheet masks aren’t the only form of mask from South Korea which has become popular. There are so many different types and formulas (and textures) such as splash masks, lip masks, and the infamous bubble masks!
Many Koreans have now adopted the ‘A sheet mask a day’ routine to keep the skin bright and glowing from within. Want to try a different one a day? Try out Inspire Me Korea’s 7 Day Sheet Mask Set here.
Paint on, peel-off
This product is for all the lazy girls and boys out there. Re application of lipstick and balm is tedious to say the least. It is gone within seconds of eating and drinking, but peel-off makeup has your back. Peel-off makeup comes in the form of lip tints and stains and eyebrow tints and is painted on wet until dry and then peel it off to reveal the colour!
The trend became popular last year when Etude House Tint My Brows Gel came onto the market and surprised beauty-obsessed bloggers and girls alike. Berrisom My Lip Tint Pack comes in eight different shades from Lovely Peach to Sexy Red and lasts for 12 hours without smudging or needing to be reapplied. Perfect if you are looking for a vivid lip stain.
At the forefront of research into new skincare products and formulas is South Korea. Why? The industry loves to experiment with untraditional ingredients not usually found in American and European cosmetics! The most popular ingredient used in Korean moisturisers and skin treatments is snail extract because it can stimulate the formation of collagen and elastin. Now snail extract is the new norm. Who knew snail gunk would be a trend?
A brand known for its fusion of science and nature is Skin 79. One of their bestselling lines include the BB Cream specially the Smart Derma Mild Shining BB Cream. Made with Allantoin which comes from comfrey, Elderflower extract, and Centella Asiatica; the triple-function formula that works to brighten, smoothen and protect skin. The product is ideal to start a collection of innovative K-beauty skincare to make your skin and complexion glow.
Eyes, Nose, Lips
Who doesn’t love multi-purpose products? You can create an entire makeup look using only one product and still look flawless. It is a not a new or exciting trend, but multi-purpose is all the rage in the cosmetic industry.
Moonshot, a cosmetic brand by YG Entertainment, partnered with the manufacturer behind some of Korea’s biggest beauty brands Coson. Moonshot opened its first flagship store in Seoul late 2014 and showcased a multifunctional line with easy-to-use makeup and skincare essentials. A product in particular is Jelly Pot which comes in 18 different shades and has a jelly-like texture for easy application. Make your eyes, lips and cheeks flush with colour and vibrancy!