K-Music Travel

Shopping in Seoul for a K-Pop Lover

If you’re a fan of K-Pop, then travelling to Seoul will be one of the best experiences ever, especially if you know all the best places to buy your favourite group’s albums and merch at low prices.

But if you’re a novice traveller, manoeuvring Seoul’s busy shopping districts can be a bit hectic – so we’ve done the work for you.

Read on to discover Seoul’s K-Pop shopping hotspots. 

One of the most visited K-Pop companies is SM Entertainment, since it’s home to the SM TOWN COEX Atrium (코엑스아티움) – a place where fans of groups such as SHINee, Red Velvet, Super Junior, Girls Generation, TVXQ, EXO and others come to buy unique K-Pop goods that can’t be found anywhere else.

©SM Town, 06.03.2019, inspiremekorea

Here you can find the albums of any SM artist, as well as light-sticks, limited edition shirts, bags, accessories, snacks and other items that have been handpicked and curated by the artists themselves. Open from 12Pm to 9PM everyday, COEX is also home to SM TOWN Cafe, where you can enjoy cakes and drinks inspired by your favourite artists.

One more place to buy SM ENT. K-Pop albums is the SM TOWN STARDIUM (SM TOWN 스타디움) in the district of Jung, right beside the Dongdaemun Design Plaza.

©SM Town, 07.01.2019, inspiremekorea

Another K-Pop album hotspot in Gangnam is HOTTRACKS  (핫트랙스), which is located within the enormous Kyobo Bookstore. Here you can find both K-Pop albums as well as stationary and merchandise.

HOTTRACKS is open everyday from 9:30AM to 10PM and has branches at attractions such as Gyeongbokgung Palace (경복궁), Seoul Plaza (서울광장), Cheonggyecheon (청계천), and Insadong (인사동) – all of which are perfect places to explore once you finish album shopping.


©Myeongdong, Photo by Brian Hammonds, 07.01.2019,

Myeongdong, a neighbourhood known for being a popular shopping district, is filled with luxury department stores and cosmetic houses – but it’s also home to many K-Pop album hotspots.

The Myeongdong Underground Shopping Centre (명동 지하상가) is one of these hotspots. Open from 10AM to 10PM everyday, this shopping centre connects Myeongdong to City Hall, – and is always busy with both daily commuters and shoppers.

Here, K-Pop fans can find various goods from albums and K-Drama merchandise to notebooks, calendars and even towels.

Since this shopping centre is popular with travellers, the majority of the vendors and store owners can speak English – with many being able to speak Chinese too – so if your Korean is a bit rusty, or non-existent, then communicating won’t be a problem.

Just a few minutes from the Myeongdong Underground Shopping Centre is MUSIC KOREA, which is fully stocked with almost any K-Pop group’s discography – as well as box-sets of K-Dramas. Located on the third floor of the iconic Nature Republic building, MUSIC KOREA is open everyday from 9:30AM to 10:30PM and is a must-visit place for K-Pop lovers.

Want to find out more about where to see K-Pop and K-Indie performances in Korea? Check out this ARTICLE.

AND if you’d like to receive special culture, music and beauty items right to your door, subscribe to our monthly, specially curated KOREAN CULTURE BOXES. We ship all over the world.


Feature Image Source: ©SM Town, 07.01.2019, inspiremekorea

Claudia Deborah (이보라)

Local book dealer by day - goblin writer by night. 제 생명은 조금 심심하고 단순하지만 제 인생은 한 번이에요. 그래서 저는 단순한 일상에 감사함을 느껴요.



  • Mikhaela Javier
    1 month ago

    I tried to shop different Kpop albums in Korea before and I almost filled my luggage!

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