Beauty Lifestyle

Intro to Korean beauty for beginners

In the past five years, Korean beauty (commonly known as K-beauty) have made waves on the beauty industry around the world and for all the right reasons. The influence of the Korean beauty scene has brought the UK some of the best beauty innovations such as BB creams and essences.

For this reason, the beginners guide below is a few of the basics you should know about Korean beauty. A.K.A the products you need right now. It include the hottest makeup trends, skincare essentials and the ingredients behind the success of South Korean beauty. Spoiler: snail slime!


‘No makeup’ makeup look

Image source: © Banila Co. It Radiant CC Cushion SPF 30, 04.05.2017, Preview,

Image source: © Banila Co. It Radiant CC Cushion SPF 30, 04.05.2017, Preview,

The look we all destine to achieve, the ‘no makeup’ make up look. We are envious of Korean idols flawless skin and big bright eyes which feature in South Korean cosmetic brands’ advertisements and campaigns. Light coverage foundation, a simple wash of colour on the eyes and a pinched cheek to match is the go-to look in South Korea because it looks effortless.

The most-loved products are BB creams and cushion foundations and are the perfect product for beginners for their starter kit. Banila Co. It Radiant CC Cushion is a compact like other cushion formulas and gives a light coverage for everyday use. It is also buildable without being heavy and causing irritation to the skin.

Sheet masks, bubble masks and sleeping packs

Image source: © Laneige Water Bank Double Gel Soothing Mask, 25.04.2017, Laneige,

Image source: © Laneige Water Bank Double Gel Soothing Mask, 25.04.2017, Laneige,

Dehydrated skin? There is a sheet mask for that. Acne prone? There is a sheet mask for that too! Get on board with the simple self-care treatment which will do wonders for your skin and complexion. Laneige Water Bank Double Gel Soothing Mask has moisturising, cooling, and soothing effects to reduce stress in skin. For the best results, apply 1-2 times a week after applying toner because the combination of hydro gel, green tea and chamomile will regulate the skin’s moisture.

However sheet masks aren’t the only form of mask from South Korea which has become popular. There are so many different types and formulas (and textures) such as splash masks, lip masks, and the infamous bubble masks!

Many Koreans have now adopted the ‘A sheet mask a day’ routine to keep the skin bright and glowing from within. Want to try a different one a day? Try out Inspire Me Korea’s 7 Day Sheet Mask Set here.

Paint on, peel-off

Image source: © Berrisom Oops My Lip Tint Pack, 25.04.2017, Berrisom,

Image source: © Berrisom
Oops My Lip Tint Pack, 25.04.2017, BeautyBay,

This product is for all the lazy girls and boys out there. Re application of lipstick and balm is tedious to say the least. It is gone within seconds of eating and drinking, but peel-off makeup has your back. Peel-off makeup comes in the form of lip tints and stains and eyebrow tints and is painted on wet until dry and then peel it off to reveal the colour!

The trend became popular last year when Etude House Tint My Brows Gel came onto the market and surprised beauty-obsessed bloggers and girls alike. Berrisom My Lip Tint Pack comes in eight different shades from Lovely Peach to Sexy Red and lasts for 12 hours without smudging or needing to be reapplied. Perfect if you are looking for a vivid lip stain.

Natural science

Image source: © SKIN79 SMART DERMA MILD BB CREAM S (SHINING) SPF30 PA+++ 40ML, 25.04.2017, Skin79,

Image source: © SKIN79 SMART DERMA MILD BB CREAM S (SHINING) SPF30 PA+++ 40ML, 25.04.2017, Look Fantastic,

At the forefront of research into new skincare products and formulas is South Korea. Why? The industry loves to experiment with untraditional ingredients not usually found in American and European cosmetics! The most popular ingredient used in Korean moisturisers and skin treatments is snail extract because it can stimulate the formation of collagen and elastin. Now snail extract is the new norm. Who knew snail gunk would be a trend?

A brand known for its fusion of science and nature is Skin 79. One of their bestselling lines include the BB Cream specially the Smart Derma Mild Shining BB Cream. Made with Allantoin which comes from comfrey, Elderflower extract, and Centella Asiatica; the triple-function formula that works to brighten, smoothen and protect skin. The product is ideal to start a collection of innovative K-beauty skincare to make your skin and complexion glow.

Eyes, Nose, Lips

Image source: © Moonshot Jelly Pot, 25.04.2017, Moonshot,

Image source: © Moonshot Jelly Pot, 25.04.2017, Moonshot,

Who doesn’t love multi-purpose products? You can create an entire makeup look using only one product and still look flawless. It is a not a new or exciting trend, but multi-purpose is all the rage in the cosmetic industry.

Moonshot, a cosmetic brand by YG Entertainment, partnered with the manufacturer behind some of Korea’s biggest beauty brands Coson. Moonshot opened its first flagship store in Seoul late 2014 and showcased a multifunctional line with easy-to-use makeup and skincare essentials. A product in particular is Jelly Pot which comes in 18 different shades and has a jelly-like texture for easy application. Make your eyes, lips and cheeks flush with colour and vibrancy!

Chelsea Jobe

Journalism student, but a professional fandom flirt on weekends. Ex-Directioner. Watches BTS' Perfect Man at least once a day, and is not ashamed to admit it.



what do you think?

Your email address will not be published. Required fields are marked *

Follow Us on Instagram!

  • This area near Bukchon Hanok Village (traditional houses) is always crowded! There are many amazing photo spots around here, that's why! Would you like to visit?
#Seoul #BukchonHanok #HanokVillage #TraditionalHouses
  • Anyone up for sharing a plate 😛 of #Rabokki (#ramyeon + #tteokbokki)?
This plate is huge! 😵 Warning: It is a bit spicy! 
#KoreanFood #Hungry
  • 💫KPOP GIVEAWAY!!💫 WIN 2 x Silver VIP tickets to see Nam Taehyun (formerly of WINNER) and his band South Club play in LONDON stop of their EUROPEAN TOUR in April including HI-TOUCH and GROUP PHOTO!

To enter just like this post and tag a friend you’d like to see South Club with! 🙌😛 VIP SILVER TICKETS INCLUDE:

Terms and conditions: - Open to UK entrants only (must be able to attend concert on 20th April 2018 in London) - Competition ends 11:59 GMT Sunday 24th March, all entries after this time will not be considered
- 1 winner will be picked from either Facebook, Twitter or Instagram at random
- Winners will be contacted on social media

#SouthClubxEurope #Kpop #Kindie #Giveaway #NamTaehyun
  • Pretty candy trucks in #Yangpyeong, a lovely little countryside area not too far from Seoul (2hours)! 😍
  • Soft custard dough - they're kind of like small doughnuts but melts in the mouth and they're made fresh in front of you, so you could have it piping hot! #WeAreAddicted #Custard #StreetFood #KoreanDessert
  • Which street food would you pick?
#StreetFood #Yum #KoreanStreetFood
  • We want to know, comment below!!! #Solo #SoloArtist #Kpop
  • Who's been enjoying their Inspire Me Korea box snacks?! Which ones have been your favourite so far? Let us know in the comments!
Don't forget to subscribe to the APRIL MOTIVATION box at