K-Beauty Products Promoted By Celebrities!

In Korea beauty and skincare products, as we all know, are holy grail items. And when cosmetic lines use actors and idols to advertise their products, it only makes them more sought after!

So here are our favourite celebrity beauty products and endorsements~!

Gong Yoo’s ‘White Musk’ – The Body Shop

©Gong Yoo, 22.09.2017,

©Gong Yoo, 22.09.2017,

If you’re a diehard Goblin fan like we are, then no doubt you noticed the presence of White Musk, a floral scented perfume, in episode 6 of the drama – when Kim Shin (Gong Yoo) gives it to his ‘bride’ Eun Tak as a present.

Not only does the lonely goblin Gong Yoo model for White Musk, but he is also The Body Shop’s human rights ambassador! Together with the company, Gong Yoo hoped to spread the message of appreciating the beauty inside, as well as outside.

Yoon Bo-mi – Forencos

©Park Bomi, 22.09.2017,

©Park Bomi, 22.09.2017,

We’re all aware of how successful Song Joong Ki was as Forencos brand model (especially with the 7 Day Mask Sheets!) but now the spotlight has been passed to A-Pink’s Bomi!

Modelling for all sorts of cosmetics, from mascara to moisturiser, Bomi showcases her stunning looks that continue to break the walls of the usual Korean beauty standards.

Ma Dong Seok and Krystal ‘Any Cushion’ – Etude House 

©Etude House, 22.09.2017,

©Etude House, 22.09.2017,

If anyone can go from playing a character in an intense zombie film to being the face of the ‘Princess’ brand Etude House, its the lovely Ma Dong Seok! And no one’s better to promote beauty products with him than f(x)’s Krystal.

Together the two celebrities blend their very different images and charisma to create a commercial for Etude House’s Any Cushion Cream Filter – which has some very funny scenes that are satisfying watch!

Blackpink ‘Cream Paint’ – Moonshot

©Moonstock, 22.09.2017,

©Moonstock, 22.09.2017,

Blackpink’s Jenni and Lisa graced us with their astounding visuals when they modelled for Moonshot – a cosmetic brand run by YG Entertainment.

Together the duo promoted the Cream Paint lip paints in a short commercial that showcased not only the product, but also their unbelievably cute personalities.

SHINee ‘Eco Soul BB Cake’ – SAEM

©SHINee-SAEM, 22.09.2017,

©SHINee-SAEM, 22.09.2017,

Finally, we end on the kings of serving visuals – SHINee!

Together the group modelled for and promoted SAEM’s Eco Soul BB Cake in, what has to be, the most beautiful and aesthetically pleasing beauty product commercial of all time.

But you can see it for yourself here OR if you want to focus on your bias (who can really have a bias in SHINee though?) they also have short individual commercials for Onew, Jonghyun, Key, Minho and Taemin!

You’re welcome~

Want to experience more of Korean culture? Why not subscribe now to the Inspire Me Korea CULTURE BOX to receive a box of goodies sent to your door every month? OR how about a box of our specially curated 7 DAY MASKS SHEETS? We ship internationally~!

Feature Image Source: ©SHINee-SAEM, 22.09.2017,

Claudia Deborah

[cries while listening to Ring Ding Dong]



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