Beauty Lifestyle

The best K-beauty brands you should shop at

Applying make up is an art, and Korea has constantly been refining and innovating their products to make it easier for newbies as well as offering more new and innovative products to experiment with! There are hundreds of brands available in store and online which means it is sometimes difficult to know where to shop for trend-forward skincare and cosmetics. Especially since Korean beauty has expanded its empire to Asia, the Middle East, Europe and North America.

So here’s a list of some of the best K-beauty brands you should shop at. Some are new and fresh and some are favourites among the beauty community. All of the brands listed below have something different to offer, designed with new science and technology and artistry at mind.

Happy shopping!

Too Cool For School

When we think of Too Cool For School, we think of innovative and artsy for sure! Their packaging includes line illustrations which we think is very different from any other Korean brand. Their innovative products such as the mascara where you can twist it to change the shape of the wand is something we’ve only seen at this brand. Their ‘Artclass’ cushion foundation is also one of their popular products.

Banila Co.

Described as the new wave of beauty, Banila Co. is one of the most popular brands among the beauty community and South Korean celebrities. Even Girls’ Generation’s Taeyeon represents the face and image of the cosmetics brand! Banila Co. does not follow the Western look and feel, but aims to make and present the Korean women’s look as the centre of global beauty.

Clean It Zero is a cleansing balm like no other in Banila Co.’s skincare line. The award-winning cleanser has a soft sherbet-like texture to remove stubborn makeup and cleanse and exfoliate the skin of its impurities.

3 Concept Eyes

3 Concept Eyes is one of the youngest and most modern brands in the beauty industry. Launched in early 2009, it is the sister brand to Kim So Hee’s clothing label StyleNanda which target young fashionable women between the age of 18 and 35. You should expect nothing less than super-cool, confident, and trend-forward cosmetics.

The brand is irresistibly charming with its bright and attractive packaging. The Tattoo Lip Tint and Back to Baby Glow Beam are standout from the cosmetic range, both designed to achieve the must-have look – a perfect pout and illuminating skin! The lip tint comes in five vivid shades and leaves a long-lasting and pigmented stain.


Chin Look Lee and Dr. Jung launched their first brand Dermaster exclusively at dermatological clinics in 2004; and as a result, became the foundation for the first Dr.Jart skincare line. It was not until a year later when Dr.Jart expanded after their first BB cream was a success.

Dr.Jart+ is now an empire and available in 15 countries across Asia, the Middle East, Europe and North America. The brand combines leading science and innovation, teaming up with not only dermatologists but artists and designers. They are known for their masks such as Dermask Water Jet Vital Hydra Solution and Clear Skin Lover Rubber Mask. The Vital Hydra Solution sheet mask in particular is made from cellulose fiber to allow the pores to absorb essential nutrients and strengthen the skin’s barrier function.

Sit back, relax and let Dr.Jart+ work its magic!

Touch In Sol

Despite being new and fresh off the block, Touch In Sol is the fastest growing Korean beauty brand in Australia and the US. Touch In Sol was founded by Sean K Lim (who has also launched four new brands!) and has clear message about beauty: don’t let your beauty be boring. The brand brings together innovative technology and global pop culture trends, particularly designed for people who are fun and independent with their makeup.

‘Feel Like Honey Moon Skin Base’ and ‘In The Skin Renovation BB Cream’ are the most popular in the cosmetic range. They can be used in conjunction as part of a skincare routine. The skin base includes eight botanicals – Iris, Hibiscus, Chamomile, Lotus, Jasmine, Lavender, Rose, and Lily – to help to infuse moisture and glow into dull and damaged skin. Apply small amounts prior to the BB cream for the best results.


The luxury skincare and cosmetic brand changed the game for beauty, particularly in Asia and other parts of the world such as the US and Europe. Laneige has created innovative yet simple skincare and makeup with their latest collection Water Science developed optimum water to address each skin concern.

It is no surprise then that Water Bank Moisture Cream is Allure’s Best of Beauty Award Winner. The cream is formulated with hydro ionized mineral water and a blend of zinc, potassium, calcium, magnesium, and sodium. It is a great solution to replenish and retain hydration and improve dullness and uneven skin tone. The must-have product to achieve flawless and happy skin!

Chelsea Jobe

Journalism student, but a professional fandom flirt on weekends. Ex-Directioner. Watches BTS' Perfect Man at least once a day, and is not ashamed to admit it.



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