Stop Your Hunger With a Tap!
A recent trend in the western world has been the introduction of apps that allow us to order our food from our favorite restaurants and either have it ready before we arrive or even have it delivered. Some companies have even brought together a small collection of places that the customer can order from and they will send a driver to pick it up and deliver it! This is a genius marketing idea however, if you mention it to your friends in Korea, they will wonder what took its conception so long.
A Little Behind the Power Curve
In a nation like Korea where everyone is so busy (i.e. work, school, projects, exams, play… etc.) convenience is the key to everything! What could be more convenient than the one thing that is always at an arms reach? The cellphone! Given Korea’s natural love for tech and anything that makes life easier, the rise of food delivery apps was inevitable. When our writer Rob was in Korea about 5 years ago, he noticed that almost all of his Korean friends had at least one app (if not multiple) for this on their phone. It made so much sense that he couldn’t believe that the rest of the world wasn’t already doing this, too. Many of his friends explained that apps like this had been around almost as long as there were smartphones to load them on.
So Many to Choose From!
With likely more apps to choose from than there are days of the year, what do most people use in Korea? Although not all Koreans use the same ones, the two that really seem to dominate the market are; “Yogiyo” and “Baedal-oui-Minjok.” These two have battled for the top spot for years with Yogiyo possessing a marginal lead. Both are very user friendly with location-based suggestions to ensure that your food will arrive in a timely manner. However, neither one has an English option so, at the very least, you will have to be familiar with reading and writing in Hangul. Most foreigners will recognize Yogiyo from its use in shows like “Strong Woman Do Bong Soon” when Ahn Min Hyeok used it to order Bong Soon some spicy chicken feet.
How Do They Work?
Most of the apps work about the same. After you select the app you want and install it, you enter your phone number and address, and link it to your preferred payment method; just turn on your GPS so it knows where to start looking and you’re ready to pick something to eat. If you’re in the mood for Tteokbokki, just search for the keyword, “떡볶이” and the app will show you the available options in your area. The biggest deciding factors are as follows:
1: Are your favourite restaurants available on one app and not the other?
2: Is one app running a special discount that is better than another?
Tap Into the Hype!
What about you? Have you tried any of these apps in Korea yet? What will be the first thing you order and who will you share it with? We would love to get together with you and split a meal! Maybe some 떡볶이 & 김밥 or 치맥맥! If you happen to see one of our team the next time you visit korea, flag us down and show us what you have ordered the most. We would love to see what you’ve been doing with the things we share with you. Who knows, maybe we’ll even write an article about the encounter on the blog in the future! You all inspire us just as much as we try to inspire you here at InspireMeKorea! We love you all and we look forward to meeting as many of you as possible! 사랑해요!